Hi, I’m Anouk

After a life of moving to different cities as Stockholm, London, and Newport Beach in LA, I’ve settled down in the north of the Netherlands with my husband and two kids.

My style is influenced by the cities I’ve lived in, and my essential wardrobe can best be described as casual, effortless, and chic with an eye wink to Scandinavian minimalism and California laid back style.

I prefer a closet consisting of timeless items that I can reinvent over and over, and I only choose pieces that make me feel comfortable and empowered. I let my accessories do the talking and the clothing palette needs a neutral color block where I play with silhouette and shape to give it a more fashion-forward, considered feel.