We are living in a time of excessive consumption. Fast fashion is like a flirt – easy, fast and fun but without deeper meaning. Style on the other hand is the real everlasting love to your wardrobe and your personal style.
ESSENTIAL because...Style is always in fashion!
The items you time after time return to – the ones that makes you feel the most confident - the items which always save you in a what-to-wear crisis. Effortless, cool and feminine with an edge.
ESSENTIAL is also a loving thought to our world. Organic or sustainable buying isn’t enough. Not if it happens without thought and with an overconsumption. ESSENTIAL has a strong focus on choice of material, recycling, processing and long-lasting styles. Buy your clothes wisely and wash it wisely.
ESSENTIAL are “real keepers”.