No matter what ‘home’ means to you, there is surely something nostalgic about the place we call home. It is the place where we eat, the place where we spend memorable times with friends and family, where we enjoy our home goods and décor, and it’s the place we make our own.

We invited the Danish stylist Marie Heyman to style our Autumn 2022-collection, which we photographed in her parents’ house in a beautiful suburb to Copenhagen.

“My mom is working as an interior designer, which means our home always has had a major impact in our family life. Your home is your base. Therefore, it is important how you decorate your home. This is where you feel safe, relax and recharge. It is where you get ready when going out, throwing parties and have fun with your loved ones. There is no place like home”, says Marie.

When choosing the location, we discovered the similarities between building an essential wardrobe and decorating our homes. As well as your wardrobe, your home décor should be functional and work well in everyday life. The interior design should give you space to unfold so you can cultivate yourself and you need to be surrounded by things, colors, shapes and materials that bring positive emotions to you. We feel the exact same way about the clothes we are wearing. Fashion is a manifestation of identity and no matter what you are wearing, to us, you need to feel both confident, beautiful, and safe. You need to feel ‘home’.

In our Autumn 2022-collection, we focused on creating both long-lasting pieces and new statement styles in low-keyed colors including brown, beige, dark green and black with splashes of a popping blue. This, combined with classic prints, makes it possible to mix and match the collection in countless ways.

“As an interior designer, the subtle art is to change up your interior with what you already own to make a new look in a home. It is the same for me as a fashion stylist. When putting together different styles, you make countless new looks, which makes a wardrobe very versatile and a specific style a real keeper for many years”, says Marie.

WHAT DO YOU LIKE THE MOST ABOUT WORKING AS A STYLIST?

"I love my job as a stylist! Every day is different, and I love it! Some days I spend preparing for a shoot, other days I’m on location and doing a photoshoot and some days I’m sitting in my office answering emails. I love being able to be creative in my job and create something. I know that life as a stylist on the outside can seem very glamorous. But it is really far from glamorous! There is a lot of towing work in the job when you have to pick up and drop off clothes all the time. Luckily, I think it’s a lot of fun, but it’s also hard work and not always a dance on roses."

 

WHAT WAS IMPORTANT TO YOU WHEN STYLING MY ESSENTIAL WARDROBE'S AUTUMN 2022-COLLECTION?

"It was important for me to preserve the brand’s DNA when I had to style the Autumn 2022 collection. The collection is a mix of indispensable basic items such as a cool leather jacket and beautiful dresses. You could have the whole collection in your wardrobe, and you would be covered for both everyday and when going out – and it was important for me to show."

 

WHAT DO YOU DO WHEN YOU ARE HAVING A WHAT-TO-WEAR CRISIS?

"I focus on one item that I want to wear and then I try to style the outfit from that."

 

WHAT GOOD ADVICE WOULD YOU GIVE TO OTHERS WHO WANT TO BUILD THE PERFECT WARDROBE?

"Invest in some basic items that last a long time and that you can use for different occasions. For example, an oversized blazer that you can use both for everyday with a white t-shirt and a pair of jeans or for an evening out over a silky dress. Add a few “fun” items from thrift stores to your wardrobe, so you have a mix of delicious basics and colorful vintage items to spice up an outfit. It is both more sustainable and an easy way to build the perfect wardrobe."