The Covid-19-pandemic has changed fashion forever. On one hand, there’s never been more dedication to following the latest trends, but on the other hand there’s been an undeniable rebellion against trends by some major tastemakers in favor of personal style. 

In our digital-first world, trends are peaking more quickly than ever. We discover new trends all the time and then the excitement we felt, when we first laid eyes on them, fades faster. 

This new ‘fast-fast fashion’ is the reason why MY ESSENTIAL WARDROBE is more interested in personal style rather than fashion. We don’t want to be a part of what is fading fast. Instead, we want to proof that it is possible to be both stylish and in fashion without having to follow every new and fast trend. To us, it is about creating a perfect balance between long-lasting items and being in the moment. This is our Autumn 2022-collection a proof of.