In a world where trends change faster than ever, we focus on creating pieces that reflect personal style rather than chasing fleeting trends. Style before fashion is about building a wardrobe of timeless, effortless pieces, where the woman brings life to the clothes – not the other way around. The Autumn 2025 collection is inspired by the everyday life of the modern woman, where style should never be sacrificed for convenience. Looking chic should be easy, comfortable, and effortless – no matter where life takes her.

According to model and muse Lorena Rae, the key to dressing for a busy day on the go is simplicity and versatility.

“I like to be dressed well and prepared for any occasion at all times. Comfort is key, but it has to be chic. From heading to set to going out for dinner right after – it’s all about versatility. You never know who you might run into.”

For our Autumn 2025 campaign, we followed Lorena Rae through her everyday routine in London. From a calm, unrushed morning and practical errands to an important business meeting and the little moments in between, we captured how effortless style fits seamlessly into every aspect of her day.